Bridging South Africa’s Media Skills Gap with Industry‑Backed Learning
The Advertising Media Association of South Africa (AMASA), in partnership with the AAA School of Advertising, has launched an updated Media Management Competence Certificate to address South Africa's growing media skills gap. Combining industry-led training, practical learning, and a newly developed media planning textbook, the four-month hybrid programme equips professionals with the strategic, digital, and analytical skills needed to succeed in today's rapidly evolving media landscape. The initiative supports the development of future-ready media talent as brands, agencies, and media owners adapt to increasingly complex consumer and technology trends.
The Continent Is Not Waiting. Africa’s Creators Are Already Building the Economy
Africa’s creator economy is rapidly emerging as one of the continent’s fastest-growing industries, driven by millions of young entrepreneurs, artists, filmmakers, musicians, and digital creators. In this opinion piece, Daniel Kojo Soboh, CEO and Founder of EMY Africa, argues that Africa’s youth are already building a multi-billion-dollar economy through creativity, technology, and cultural innovation. He explores how the creator economy is transforming employment, exports, investment, and global perceptions of Africa while calling on governments, investors, and businesses to provide the infrastructure needed to sustain this unprecedented growth.